Opinion | Is Starbucks overcharging? Chinese coffee drinkers ask

Beijing’s Starbucks lovers are wondering why they are paying 22 yuan (HK$27.5) for a cup of regular coffee that only sells for 11 yuan in San Francisco.

In a heated online discussion on China’s twitter-like service Weibo, coffee drinkers are asking why the same cup of coffee costs so much less in the United States.

While the tariff imposed on foreign companies in China might contribute to the higher price, some also believe the coffee chain charges more simply to satisfy the vanity of Chinese buyers.

Drinking Starbucks coffee is generally seen as sophisticated in China, where traditional tea is more popular and affordable. With Starbucks’ success in recent years, more young people have become loyal Starbucks drinkers. Young people also love to share their Starbucks photos online.

On Weibo, netizens criticise those who buy Starbucks coffee for the sake of its brand.

“After a cup of Starbucks, do you suddenly turn into a better person?” said a Weibo user.