Baidu has been trying to diversify beyond its core search business for the last few years, but most of its ventures in areas like social networking (SNS) and e-commerce have flopped. Photo: Reuters Baidu has been trying to diversify beyond its core search business for the last few years, but most of its ventures in areas like social networking (SNS) and e-commerce have flopped. Photo: Reuters
Baidu has been trying to diversify beyond its core search business for the last few years, but most of its ventures in areas like social networking (SNS) and e-commerce have flopped. Photo: Reuters
Doug Young
Opinion

Opinion

Doug Young

Baidu bets on video with PPS buy

The combination of Baidu's iQiyi with PPS will create a solid number two in China's video sharing sector, but the new entity will face integration issues and difficulty earning profits

Baidu has been trying to diversify beyond its core search business for the last few years, but most of its ventures in areas like social networking (SNS) and e-commerce have flopped. Photo: Reuters Baidu has been trying to diversify beyond its core search business for the last few years, but most of its ventures in areas like social networking (SNS) and e-commerce have flopped. Photo: Reuters
Baidu has been trying to diversify beyond its core search business for the last few years, but most of its ventures in areas like social networking (SNS) and e-commerce have flopped. Photo: Reuters
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Doug Young

Doug Young

Doug Young has lived and worked in China for 15 years, much of that as a journalist for Reuters writing about Chinese companies. He currently lives in Shanghai where he teaches financial journalism at Fudan University. He writes daily on his blog, Young’s China Business Blog (www.youngchinabiz.com), commenting on the latest developments at Chinese companies listed in the US, China and Hong Kong. He is also author of a new book about the media in China, “The Party Line: How the Media Dictates Public Opinion in Modern China.”