The workshop of Changan Ford Automobile Corporation (CFA). Ford has found success in China despite being late to the auto market. Photo: Xinhua The workshop of Changan Ford Automobile Corporation (CFA). Ford has found success in China despite being late to the auto market. Photo: Xinhua
The workshop of Changan Ford Automobile Corporation (CFA). Ford has found success in China despite being late to the auto market. Photo: Xinhua
Jonathan Woetzel
Opinion

Opinion

One Hour China by Jonathan Woetzel and Jeffrey Towson

Post-divorce, Chang'an Ford has lost weight and is looking good

Despite a late entry to the market, Ford's China investment holds important lessons for multinationals

The workshop of Changan Ford Automobile Corporation (CFA). Ford has found success in China despite being late to the auto market. Photo: Xinhua The workshop of Changan Ford Automobile Corporation (CFA). Ford has found success in China despite being late to the auto market. Photo: Xinhua
The workshop of Changan Ford Automobile Corporation (CFA). Ford has found success in China despite being late to the auto market. Photo: Xinhua
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Jonathan Woetzel

Jonathan Woetzel

Jonathan Woetzel is head of the McKinsey Global Institute in Asia.

Jeffrey Towson

Jeffrey Towson

Jeffrey Towson is a Professor of Investment at Peking University Guanghua School of Management. He is the co-author of the #1 best-seller The One Hour China Book.