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Doug Young

Corporate China | Weibo: Zuckerberg charms China at Tsinghua, Xiaomi events

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Facebook co-founder Mark Zuckerberg joins board of directors at Tsinghua University in Beijing. Photo: EPA

Chinese tech executives have been buzzing for much of the past week over Facebook (Nasdaq: FB) founder Mark Zuckerberg, who was working hard to charm many of China's high-tech elite on a semi-official visit to Beijing. Zuckerberg was in town to attend an event at the prestigious Tsinghua University, often called the MIT of China. But he also found time to visit smartphone sensation Xiaomi, where he received abundant praise from company officials led by the increasingly influential and high-profile CEO Lei Jun.

Separately, two homegrown Chinese tech legends also received widespread praise and admiration, as Sina (Nasdaq: SINA) veteran Chen Tong and Zhang Xiangdong, president of recently listed mobile game maker Sungy Mobile (Nasdaq: GOMO), both announced they would leave their longtime employers. The departures of this pair also drew a certain degree of reflection and nostalgia, as many noted the passing of the Internet from an earlier generation of technology enthusiasts to a new, younger group of more marketing-savvy, seasoned business people.

Such change is a constant theme on China's Internet, and Facebook's youthful Mark Zuckerberg was certainly hoping to tap into such sentiment on his widely reported trip to China. Facebook has been blocked in the country since 2009 due to its inclusion of sensitive user-generated content that is not subject to Beijing's strict censorship rules. But Zuckerberg has made no secret of his desire to enter the market, and regularly visits China to test the political winds.

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His latest trip was quite high-profile compared to previous ones, as he attended an event where he was also nominated as an advisory member of Tsinghua’s School of Economics and Management. Rather than focusing on the content of what he said, Chinese media and those in attendance were fixated on the fact that Zuckerberg gave his remarks in Mandarin, which he has only recently begun studying.
The Zuckerberg lovefest began with a post from Lin Jiashu, vice president of US-listed e-commerce company LightInTheBox (NYSE: LITB), who reposted photos of Tsinghua's president Chen Jining meeting with Zuckerberg and remarks that Facebook looked forward to working more closely with the prestigious Chinese university. Among those who attended the event was Zeng Xuezhong, head of the cellphone unit of ZTE (0763.HK; Shenzhen: 000063), who commented both on Zuckerberg's Chinese and also on how his visit reflected his determination to enter the China market.  
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Facebook's China love affair later moved to Xiaomi's Beijing offices, where Zuckerberg once again wowed company employees with his Chinese and also had a lengthy meal with CEO and co-founder Lei Jun. In his microblog post, Lei complimented Zuckerberg's Chinese, saying it was better than his own English, and said they spent much of their time discussing his own company's plans to go global. A wide range of other Xiaomi officials made similar remarks praising Zuckerberg and his Chinese.
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