A promoter displays a Blade L2 smart phone by ZTE during its launch in Singapore on August 13, 2014. Photo: AFP A promoter displays a Blade L2 smart phone by ZTE during its launch in Singapore on August 13, 2014. Photo: AFP
A promoter displays a Blade L2 smart phone by ZTE during its launch in Singapore on August 13, 2014. Photo: AFP
Doug Young
Opinion

Opinion

Corporate China by Doug Young

Troubled ZTE seeks transformation in 2015

ZTE's relaunch to focus on a wider range of interconnectivity products and services looks smart and well-conceived, but could be harder to execute if it tries to do too much too quickly.

A promoter displays a Blade L2 smart phone by ZTE during its launch in Singapore on August 13, 2014. Photo: AFP A promoter displays a Blade L2 smart phone by ZTE during its launch in Singapore on August 13, 2014. Photo: AFP
A promoter displays a Blade L2 smart phone by ZTE during its launch in Singapore on August 13, 2014. Photo: AFP
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Doug Young

Doug Young

Doug Young has lived and worked in China for 15 years, much of that as a journalist for Reuters writing about Chinese companies. He currently lives in Shanghai where he teaches financial journalism at Fudan University. He writes daily on his blog, Young’s China Business Blog (www.youngchinabiz.com), commenting on the latest developments at Chinese companies listed in the US, China and Hong Kong. He is also author of a new book about the media in China, “The Party Line: How the Media Dictates Public Opinion in Modern China.”