Soccer takes a back seat in sports stores across Beijing with basketball and running apparel the top sellers. Photo: AFP
Simon Chadwick
Opinion

Opinion

Simon Chadwick

Bring the noise: why soccer is struggling to be heard in China

President Xi may have grand plans to turn China into a global soccer powerhouse, but is his plan being heard on the streets of Beijing?

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Soccer takes a back seat in sports stores across Beijing with basketball and running apparel the top sellers. Photo: AFP
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