In this Thursday, Aug. 9, 2012 file photo, people react as they watch a television broadcast of the United States women's soccer team taking on Japan in the gold medal match at the 2012 London Summer Olympics, at Nevada Smiths bar in New York. The U.S. won 2-1. The London Olympics may well be remembered as the event that drove home the power of social media, partly to the chagrin but mostly to the benefit of NBC, which controlled images of the games in the United States. Many factors surely drove interest, like compelling competition and the amount of coverage available on TV and online. AP Photo/Alex Katz

Sam Donnellon: Social media spur greater interest in Games

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In this Thursday, Aug. 9, 2012 file photo, people react as they watch a television broadcast of the United States women's soccer team taking on Japan in the gold medal match at the 2012 London Summer Olympics, at Nevada Smiths bar in New York. The U.S. won 2-1. The London Olympics may well be remembered as the event that drove home the power of social media, partly to the chagrin but mostly to the benefit of NBC, which controlled images of the games in the United States. Many factors surely drove interest, like compelling competition and the amount of coverage available on TV and online. AP Photo/Alex Katz
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