Shares of Tableau Software Inc rose as much as 68 per cent in their trading debut as investors expect the rising interest in big data to power the data analysis software maker's growth. Photo: Reuters

How big data and technology are shaping the consumer landscape

Li Hong says companies must embrace the changing interaction between brand and buyer

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Shares of Tableau Software Inc rose as much as 68 per cent in their trading debut as investors expect the rising interest in big data to power the data analysis software maker's growth. Photo: Reuters
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