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Opinion
Kelly Yang

Opinion | Don't start believing your Facebook self

Kelly Yang says our human tendency to portray a better, happier self on social media must be reined in, before we lose all sense of reality

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Facebook posts are contagious. When we see a post about an old classmate's new house, we scrutinise every detail. Photo: Reuters

We've all done it - exaggerated how #awesome we feel about our #bestdayever. According to the latest study, a fifth of young people say their online profile bears little resemblance to reality. That's a lot of people lying about relationships, promotions and holidays.

Who can blame them when we live in a world in which every good thing that happens to anyone is Facebooked, tweeted, WhatsApped, and YouTubed before it's told to a single person directly? The last time I posted a plain photo - as in, I did not adjust the colour balance and add a filter or two - was in 2009.

It turns out that we're getting so good at fooling others that we're starting to fool even ourselves. Studies show that what we post on Facebook can actually distort our memories of reality to the point where we can no longer recognise our actual experiences. We remember the lies, not the reality.

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There's more. Feelings of guilt and distaste enter the mix when this distorted reality happens and, then, we start to feel miserable. In other words, after we lie about how great we feel, we hate ourselves.

But with social media playing an ever more important role in our lives and careers, it's hard to give it up. Recruiters I talk to tell me that when applying for a job, having an online presence is important. A study recently commissioned by CareerBuilder revealed that almost half of the companies surveyed said they looked up job applicants' social media profiles to look for red flags. Indeed, a lot of job applicants these days don't even bother to send me their resumés; they just send me their LinkedIn profile.

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It's not surprising, then, that there are currently 864 million daily active users on Facebook alone. Once we're on, we tend to mimic what we see. Last year, Facebook revealed that a positive post yields an additional 1.75 positive posts among friends and a negative post yields 1.29 negative posts. That posts are so contagious has to do with human nature. When we see a post about an old classmate's new house, we can't help but scrutinise every detail, comparing it to our own home. Even if we haven't seen or called the person in years, we still do it.

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