My Take | Erica Yuen Mi-ming's role is hardly an advertisement for feminism

From a distance over a cloud, a well-dressed elderly man with a youngish woman in his arm approaches. He looks like a tycoon with one of his mistresses. But no, this being a proper television commercial, it's a father taking a stroll with his daughter up in the sky. Don't ask.

"You know whatever you do, daddy will always support you," a voiceover says in a reassuring tone.

The demure woman shyly acknowledges it. Meanwhile a young man walks towards them.

"I promise to take care of you," he declares as the woman looks up with her porcelain skin.

The old man passes her to the younger man. A new voiceover: "Synergie Skin: Promises of great skin and beauty."

This would have been one of those countless sexist adverts that typically appear in Hong Kong. Well, yes, except the actress in the advert is cosmetics impresario and People Power chairwoman Erica Yuen Mi-ming.