Uber founder Travis Kalanick chooses to assign public relations teams to answer the concerns of consumers and lawmakers. Photo: Bloomberg

To counter the criticism and lawsuits, Uber needs a human face

John Holton says founder Travis Kalanick must be seen to be championing its vision, as his fellow Silicon Valley disruptors do for their firms

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Uber founder Travis Kalanick chooses to assign public relations teams to answer the concerns of consumers and lawmakers. Photo: Bloomberg
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