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Opinion

Less materialistic young people are leading the charge to a sustainable future

Bernard Chan sees hope in the younger generations here and elsewhere who are taking action to change the wasteful consumption habits that our modern economy depends on

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Young people in Hong Kong spread the word about why people should stop eating shark’s fin. Photo: Sam Tsang
Bernard Chan

I recently attended a Consumer Council conference on sustainable consumption. The basic question was: how can we have the material things we need and enjoy, while leaving our children with a world that can meet their needs too?

Secretary for the Environment Wong Kam-sing explained the government’s own internal measures, such as the adoption of detailed green procurement guidelines. And he mentioned regulatory moves, like energy efficiency labelling requirements, which we will see in future when we buy household electronic goods.

READ MORE: Hongkongers willing if not quite ready to embrace sustainable consumption

Many other organisations, from schools to companies, are exploring ways to consume in a more sustainable way. Efforts to measure and reduce carbon footprints are an obvious example.

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There is a real debate, however, about how we can change people’s behaviour. Some environmental activists feel strongly that the government should take the lead through stronger laws and enforcement. I can see how this can be effective when public opinion outweighs resistance from vested interests: the administration’s plan to completely ban trade in ivory is a good example. But I am sceptical about how much we can simply force consumers – and the companies who produce goods and services – to change.

READ MORE: The true price of Hong Kong’s insatiable appetite for seafood

Soap collected from hotels is recycled in a Hong Kong campaign. Photo: May Tse
Soap collected from hotels is recycled in a Hong Kong campaign. Photo: May Tse
Charges for plastic bags have successfully persuaded people to bring cloth bags to shops. Hopefully, the community will come to accept household waste charging, which I worked on with the Council for Sustainable Development. The big challenge is changing people’s attitudes. At least waste charging is equal – everyone has to accept the same change, and everybody benefits the same amount.
How much could people save during their working lives, if they used phones for five years, always got shoes repaired, and never threw away leftover food?

I would like to see more “producer responsibility schemes” to get industries to take back things like glass bottles and electronic equipment. But that idea would encounter resistance. There are limits to what people will accept in a free society.

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