People in Gillette Stadium, in Foxboro, Massachusetts, mark breast cancer awareness month during a football game. With the advent of social media, there is a perception at times that the disease has been tamed. Photo: EPA

Pink may be pretty, but breast cancer certainly isn’t

Amy Wu says despite its good intentions, the breast cancer awareness month tends to downplay the horror and impact of the illness, dampening the urgency to improve prevention efforts and treatment

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People in Gillette Stadium, in Foxboro, Massachusetts, mark breast cancer awareness month during a football game. With the advent of social media, there is a perception at times that the disease has been tamed. Photo: EPA
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