United's CEO Oscar Munoz initially defended his employees, saying they followed proper procedures and had no choice but to call authorities to remove Dr David Dao. A day later amid further backlash, he offered a full apology . Photo: AP

The very public shaming of United Airlines

The disgraceful treatment of an Asian-American passenger is there for the world to see thanks to social media, and is the worst possible outcome for the company

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United's CEO Oscar Munoz initially defended his employees, saying they followed proper procedures and had no choice but to call authorities to remove Dr David Dao. A day later amid further backlash, he offered a full apology . Photo: AP
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