Despite its efforts over the past decades, China lags behind in an index tracking soft power and this has much to do with its misunderstanding of how to win over hearts and minds. Photo: Simon Song

Soft power is about influence not control

Despite its efforts over the past decades, China lags behind in an index tracking soft power and this has much to do with its misunderstanding of how to win over hearts and minds

TOP PICKS

Despite its efforts over the past decades, China lags behind in an index tracking soft power and this has much to do with its misunderstanding of how to win over hearts and minds. Photo: Simon Song
READ FULL ARTICLE