Fighting video piracy will take a unified effort as Asia’s TV and cinema industries boom
Chrys Poulain says Asia is growing as a content provider, meaning efforts to encourage legitimate consumer use are badly needed. A new anti-piracy coalition is a step in the right direction
Recently, the Cable and Satellite Broadcasting Association of Asia – the leading trade body for the region’s pay TV industry – announced the formation of the Coalition Against Piracy, to coordinate with major entertainment companies.
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Today’s rapidly evolving digital revolution has fashioned a culture in which consumers increasingly expect free, or at least inexpensive, access to high-quality content on any device at any time. With over half the world’s population living in Asia, opportunity is ripe to reach and tailor entertainment services for this content-hungry market. Fifty per cent of the projected US$83 billion global online TV and movie revenue is expected to come from the region by 2022.
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This, however, is a double-edged sword with video piracy devastating the industry. Asia is projected to become the largest region for online piracy in 2018, with revenue losses expected to double between 2016 and 2022 to nearly US$20 billion. Can the anti-corruption coalition ensure legal platforms for consumers who gravitate towards accessing video illegally?