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Gender discrimination in China is resurfacing as employers seek pretty women, or men

Lijia Zhang says China’s economic development has brought back regressive ideas about women – evident in sexist job adverts – that is fuelling a widening gender pay gap

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A woman prepares for the National Civil Servant Exam at Nanjing Forestry University in Jiangsu province in December 2017. A Human Rights Watch report found 19 per cent of civil service job postings explicitly stated a preference for men. Photo: Xinhua

“Looking for a pretty female, must be taller than 1.70 metres, with fine features.” 

This is not a personal advertisement but a job posting for a salesperson. I came across it some 22 years ago when I reported on a job fair in Beijing. It was the first time I noticed such blatant sexism in recruitment advertising. Having grown up with Mao’s declaration that “women hold up half of the sky”, I was shocked. 

Sadly, gender discrimination has worsened. A recent Human Rights Watch report on gender discrimination in employment in China finds widespread prejudice in recruitment advertisements. For example: “Woman must possess female beauty that exceeds nature itself” and, “Beautiful girls needed.” 
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Jobseekers at a recruitment fair for graduates in Tianjin in  November 2017. It has become increasingly common for job postings to specify “men only” or “men preferred”. Photo: Xinhua
Jobseekers at a recruitment fair for graduates in Tianjin in  November 2017. It has become increasingly common for job postings to specify “men only” or “men preferred”. Photo: Xinhua
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