Advertisement
Women and gender
Opinion

Gender discrimination in China is resurfacing as employers seek pretty women, or men

Lijia Zhang says China’s economic development has brought back regressive ideas about women – evident in sexist job adverts – that is fuelling a widening gender pay gap

Reading Time:3 minutes
Why you can trust SCMP
A woman prepares for the National Civil Servant Exam at Nanjing Forestry University in Jiangsu province in December 2017. A Human Rights Watch report found 19 per cent of civil service job postings explicitly stated a preference for men. Photo: Xinhua
Lijia Zhang

“Looking for a pretty female, must be taller than 1.70 metres, with fine features.” 

This is not a personal advertisement but a job posting for a salesperson. I came across it some 22 years ago when I reported on a job fair in Beijing. It was the first time I noticed such blatant sexism in recruitment advertising. Having grown up with Mao’s declaration that “women hold up half of the sky”, I was shocked. 

Sadly, gender discrimination has worsened. A recent Human Rights Watch report on gender discrimination in employment in China finds widespread prejudice in recruitment advertisements. For example: “Woman must possess female beauty that exceeds nature itself” and, “Beautiful girls needed.” 
Advertisement
Jobseekers at a recruitment fair for graduates in Tianjin in  November 2017. It has become increasingly common for job postings to specify “men only” or “men preferred”. Photo: Xinhua
Jobseekers at a recruitment fair for graduates in Tianjin in  November 2017. It has become increasingly common for job postings to specify “men only” or “men preferred”. Photo: Xinhua
Advertisement
Advertisement
Select Voice
Choose your listening speed
Get through articles 2x faster
1.25x
250 WPM
Slow
Average
Fast
1.25x