People shop for shoes at a mall in Singapore in May 2016. Online shopping has gained in popularity, but not brought down prices for every customer. Photo: Reuters

How your personal data could make shopping more expensive as retailers anticipate how much you can pay

Maria Gonzalez-Miranda and Ivailo Izvorski say online shopping was supposed to bring down prices for consumers but big data has changed the game in an unexpected way 

Topic |   Consumers

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People shop for shoes at a mall in Singapore in May 2016. Online shopping has gained in popularity, but not brought down prices for every customer. Photo: Reuters
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