It is better to be ahead of the change than to follow. In a game of catch-up, we can never be leaders. Illustration: Craig Stephens

What Korean boy band BTS topping the US charts teaches us about being a game changer

Douglas Young says the elusive road to soft power success will not come by sticking to the straight and narrow, but by taking risks and keeping an eye on youth culture

Topic |   K-pop, Mandopop and other Asian pop

TOP PICKS

It is better to be ahead of the change than to follow. In a game of catch-up, we can never be leaders. Illustration: Craig Stephens
READ FULL ARTICLE