Company bosses like to blame external factors beyond their control when things are not going their way but Tim Cook’s assessment of Apple’s woes is too simplistic to be taken at face value. Photo: Reuters
SCMP Editorial
Opinion

Opinion

SCMP Editorial

Apple to blame for its own woes, not China

  • The rare sales warning by the smartphone giant sent markets into a tailspin, but instead of pointing the finger at a decline in mainland demand for the headsets, it should try to rediscover the Steve Jobs’ spirit

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Company bosses like to blame external factors beyond their control when things are not going their way but Tim Cook’s assessment of Apple’s woes is too simplistic to be taken at face value. Photo: Reuters
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