Visitors walk past a logo for Amazon China at the Beijing International Book Fair in Beijing in 2017. Photo: AP
SCMP Editorial
Opinion

Opinion

Editorial by SCMP Editorial

It is still too early to write off Amazon in China’s e-market

  • The online retail pioneer is scaling back operations in China, but it is not clear whether this is the beginning of the end or a strategic retrenchment
  • But as Chinese customers become more affluent, global giants such as Amazon are well-positioned to offer higher-end services

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Visitors walk past a logo for Amazon China at the Beijing International Book Fair in Beijing in 2017. Photo: AP
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