Models display Casio Computers’ Exilim digital cameras. The company, which has diversified into cameras and watches, is synonymous in the popular imagination with calculators. Photo: AFP

What Henry Ford, George Eastman and Kazuo Kashio had in common – the ability to find the market gap

Stephen Vines says the most successful brands in history distinguished themselves by spotting a consumer need that could be filled with a pre-existing invention

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Models display Casio Computers’ Exilim digital cameras. The company, which has diversified into cameras and watches, is synonymous in the popular imagination with calculators. Photo: AFP
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