Kit Kat chocolate wafer bars on sale in London on July 25. The European Court of Justice dismissed an appeal by Nestlé to register the shape of its four-finger Kit Kat as its trademark. Photo: EPA-EFE
Stephen Vines
Opinion

Opinion

The View by Stephen Vines

As Kit Kat, Starbucks and Posh Spice rulings show, intellectual property is big but bittersweet business

Stephen Vines says as the importance of trademark protection to the global trade agenda grows, Hong Kong’s rule of law advantage over mainland China is apparent

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Kit Kat chocolate wafer bars on sale in London on July 25. The European Court of Justice dismissed an appeal by Nestlé to register the shape of its four-finger Kit Kat as its trademark. Photo: EPA-EFE
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