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Tourism
Opinion
Paul Yip

Opinion | What famed Taiwanese dumpling restaurant Din Tai Fung can teach Hong Kong about managing tourists and keeping service quality high

  • Paul Yip says the Taiwanese restaurant chain prizes quality and sustainability over the short-term bottom line, an approach that Hong Kong’s tourism industry would do well to emulate

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Yang Chi-hua, owner of Taiwan’s Din Tai Fung restaurant chain, stands next to piles of bamboo steamers in December 2007, in Taipei. Photo: AFP
During a recent visit to Taipei, a friend took me to Din Tai Fung for a taste of their famous xiaolongbao. Even though the meal was somewhat pricier than at other restaurants, it was well worth it. The food was made using quality ingredients, the staff were polite and the restaurant was clean and tidy – no wonder it is a must-visit for many international tourists.
When I arrived at the restaurant at around 10am, it was already packed but, from the queuing to the seating, the process was structured with minimum fuss. The restaurant’s business philosophy and practice could be a reference for Hong Kong in relation to handling the influx of mainland Chinese tourists that overcrowd our city’s streets. 

First, customer flow management. The store, located on Xinyi Road near Dong Men station, was Taipei’s first ever Din Tai Fung. The restaurant is packed throughout the day, not just with diners from all over the world but also with local residents who are regular customers. People waiting for a table can get an estimate of the waiting time through an app. This reduces the number of people milling outside the restaurant and minimises disturbance to the community. The company’s philosophy is that “daily sales targets are not everything”; the focus is on achieving sustainable growth instead.

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After being given a queue number at the restaurant, we took a walk around the nearby park and went back 30 minutes later in time to be seated. The staff were friendly and thoughtful; they could speak multiple languages, including Japanese, Korean and English, to make customers feel welcome. In addition, the restaurant does not restrict the amount of time diners spend there, although this might affect its daily bottom line, allowing people to enjoy a meal at their leisure.

Second, quality control. In Taipei, where night markets abound, Din Tai Fung insists that “quality is the lifeblood of the business” and “branding means responsibility”. The company sets strict standards, from the quality of ingredients down to the cooking temperature and method to ensure that the food served is top notch.

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Third, market position. In 1993, The New York Times named Din Tai Fung one of the top 10 restaurants in the world. Since then, xiaolongbao has come to represent Taiwan and with the opening of branches all over the world, Din Tai Fung’s fame continues to increase through word of mouth.
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