In the past, China-based trade fairs were all about what Chinese companies could sell to the world. The upcoming China International Import Expo, at Shanghai’s National Exhibition and Convention Centre in November, is about foreign companies selling to China. Photo: Handout
David Liao
Opinion

Opinion

David Liao

How to woo 1.4 billion Chinese consumers, who are not just crazy rich but also more educated now

David Liao says Chinese consumers are becoming more sophisticated, and now have a taste for avocado, coffee and electric cars. As China switches to growth based on consumption, there are great opportunities for businesses everywhere

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In the past, China-based trade fairs were all about what Chinese companies could sell to the world. The upcoming China International Import Expo, at Shanghai’s National Exhibition and Convention Centre in November, is about foreign companies selling to China. Photo: Handout
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