In the past, China-based trade fairs were all about what Chinese companies could sell to the world. The upcoming China International Import Expo, at Shanghai’s National Exhibition and Convention Centre in November, is about foreign companies selling to China. Photo: Handout
Opinion
Opinion
How to woo 1.4 billion Chinese consumers, who are not just crazy rich but also more educated now
David Liao says Chinese consumers are becoming more sophisticated, and now have a taste for avocado, coffee and electric cars. As China switches to growth based on consumption, there are great opportunities for businesses everywhere
In the past, China-based trade fairs were all about what Chinese companies could sell to the world. The upcoming China International Import Expo, at Shanghai’s National Exhibition and Convention Centre in November, is about foreign companies selling to China. Photo: Handout