Singles’ Day is no longer just a commercial event, but an indicator of consumer sentiment and changing consumption demographics. Photo: Simon Song
SCMP Editorial
Opinion

Opinion

SCMP Editorial

Singles’ Day record signals sales shift for internet generation

  • Not only was Alibaba’s online shopping extravaganza a landmark reflection of consumer sentiment in China, but also a test bed for the latest technology

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Singles’ Day is no longer just a commercial event, but an indicator of consumer sentiment and changing consumption demographics. Photo: Simon Song
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