Portuguese professional football club players pose with Chinese children ahead of a game, during a brief ceremony to express solidarity with China’s fight against the Covid-19 pandemic, at the Luz stadium in Lisbon on February 15, 2020. Photo: Xinhua Portuguese professional football club players pose with Chinese children ahead of a game, during a brief ceremony to express solidarity with China’s fight against the Covid-19 pandemic, at the Luz stadium in Lisbon on February 15, 2020. Photo: Xinhua
Portuguese professional football club players pose with Chinese children ahead of a game, during a brief ceremony to express solidarity with China’s fight against the Covid-19 pandemic, at the Luz stadium in Lisbon on February 15, 2020. Photo: Xinhua

Letters | China’s soft power goals: look beyond brash media campaigns

  • Interpersonal relationships might be one of the most effective mechanisms for shaping China’s image rather than aggressive media campaigns
  • Even if those relationships are made through Chinese individuals critical of their own government, China might benefit in the long term

Topic |   China’s soft power
Portuguese professional football club players pose with Chinese children ahead of a game, during a brief ceremony to express solidarity with China’s fight against the Covid-19 pandemic, at the Luz stadium in Lisbon on February 15, 2020. Photo: Xinhua Portuguese professional football club players pose with Chinese children ahead of a game, during a brief ceremony to express solidarity with China’s fight against the Covid-19 pandemic, at the Luz stadium in Lisbon on February 15, 2020. Photo: Xinhua
Portuguese professional football club players pose with Chinese children ahead of a game, during a brief ceremony to express solidarity with China’s fight against the Covid-19 pandemic, at the Luz stadium in Lisbon on February 15, 2020. Photo: Xinhua
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