Thanks to the business sector in Hong Kong, a slew of lucky draw and discount packages have been dangled before the people as a prod towards vaccination. This has indeed spurred an uptick in bookings over recent weeks, but such lotteries can only be a temporary means to increase inoculation numbers. The government should adopt more targeted publicity measures for a more effective vaccination drive. The health authorities and administration should act quicker to respond to misinformation and disseminate accurate messaging on the positive health impact of vaccination as well as dispel undue fears about adverse reactions to a dose. Hong Kong takes days or even weeks to disclose the findings of investigations into suspected allergic reactions to vaccines. This has left the city vulnerable to misinformation and allows unnecessary fear to spread, hampering public confidence . In terms of vaccination statistics, the authorities should provide a clear and logical target for Hongkongers to meet. The government has bragged about getting 70 per cent of the population vaccinated by the end of September. However, if one looks into the details, it becomes clear that this figure only refers to those receiving their first jab instead of both. Yet, it has been widely recognised that, at least for the brands of vaccine made available in Hong Kong, having two doses is the reliable, scientific measure of individual and herd immunity against Covid-19. These statements by the government are thus worrying, as the public might misunderstand and think herd immunity can be reached within two months. Those who have yet to get vaccinated will not feel the need to do so, while those who have received just one dose may delay getting the second one or even skip it. Worse, this mentality might be reinforced by the recent relaxation of some social-distancing measures, such as allowing full capacity at weddings if two-thirds of participants have received their first vaccine dose. Reaching herd immunity via vaccination is the only feasible way to return to normalcy. Achieving this goal, apart from the cooperation of the citizens, also requires clear targets with consistent measures and quick responses from the government. I hope our city can finally return to normal soon. Alison Ng, Mong Kok