Swarovski has apologised to Chinese customers for erroneously describing Hong Kong as a country on its website. Photo: EPA-EFE
SCMP Editorial
Opinion

Opinion

Editorial by SCMP Editorial

Global brands should be politically astute

  • Firms such as Versace and Coach that confuse Hong Kong, Macau and Taiwan as separate from China are rightly punished by Beijing and Chinese consumers

TOP PICKS

Swarovski has apologised to Chinese customers for erroneously describing Hong Kong as a country on its website. Photo: EPA-EFE
READ FULL ARTICLE