Valentina Sampaio (shown here wearing a creation from the Amir Slama collection during Sao Paulo Fashion Week in 2017) has become the first openly transgender model hired by Victoria's Secret. Photo: AP Photo
SCMP Editorial
Opinion

Opinion

Editorial by SCMP Editorial

Diversity in advertising makes business sense

  • Global brands stand to improve their image and gain more customers when their publicity transcends social and cultural barriers

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Valentina Sampaio (shown here wearing a creation from the Amir Slama collection during Sao Paulo Fashion Week in 2017) has become the first openly transgender model hired by Victoria's Secret. Photo: AP Photo
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