Illustration: Stephen Case
Edward Tse
Opinion

Opinion

Edward Tse

The NBA and Apple cases show foreign businesses need to better understand China, and its boundaries

  • All countries have unique sensitivities, so the NBA and Apple should not be seen as victims who caved in to China. Many companies, including from the US and Japan, thrive once they adapt strategies tailored to Beijing’s point of view

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Illustration: Stephen Case
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