The NBA and Apple cases show foreign businesses need to better understand China, and its boundaries
- All countries have unique sensitivities, so the NBA and Apple should not be seen as victims who caved in to China. Many companies, including from the US and Japan, thrive once they adapt strategies tailored to Beijing’s point of view
Edward Tse is founder and CEO of Gao Feng Advisory Company, a strategy consultancy with roots in China assisting clients on global business and management issues. He previously headed Greater China operations for two major international management consulting firms for over 20 years, and is the author of The China Strategy and China’s Disruptors.