The NBA and Apple cases show foreign businesses need to better understand China, and its boundaries

All countries have unique sensitivities, so the NBA and Apple should not be seen as victims who caved in to China. Many companies, including from the US and Japan, thrive once they adapt strategies tailored to Beijing’s point of view

Edward Tse

Published: 2:00am, 21 Oct, 2019

Updated: 2:19am, 21 Oct, 2019

Illustration: Stephen Case

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Edward Tse

Edward Tse is founder and CEO of Gao Feng Advisory Company, a strategy consultancy with roots in China assisting clients on global business and management issues. He previously headed Greater China operations for two major international management consulting firms for over 20 years, and is the author of The China Strategy and China’s Disruptors.