The numbers reveal success: the 24-hour Singles’ Day buying spree set a record, up almost 26 per cent on last year to 268.4 billion yuan (US$38.3 billion). Photo: VCG
SCMP Editorial
Opinion

Opinion

Editorial by SCMP Editorial

Singles’ Day spending splurge shows power of the consumer in China

  • The nation is firmly on track to overtake the United States as the world’s leading retail market and a further opening up of the economy, as promised by President Xi Jinping, will benefit all

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The numbers reveal success: the 24-hour Singles’ Day buying spree set a record, up almost 26 per cent on last year to 268.4 billion yuan (US$38.3 billion). Photo: VCG
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