An Airbus A350-1000 XWB taxis behind a Qatar Airways’ Boeing 777-300 at the Farnborough International Airshow in Britain on July 17, 2018. Photo: EPA-EFE
Niro Sivanathan
Opinion

Opinion

The View by Niro Sivanathan

As Boeing looks set to be bested by Airbus, lessons from the tennis court might explain the American firm’s ‘unforced’ errors

  • Research has found that established sports players tend to be intimidated into making mistakes when faced with opponents who have risen rapidly in the rankings. Market leaders are vulnerable to the same dynamic

TOP PICKS

An Airbus A350-1000 XWB taxis behind a Qatar Airways’ Boeing 777-300 at the Farnborough International Airshow in Britain on July 17, 2018. Photo: EPA-EFE
READ FULL ARTICLE