Li Ziqi’s videos have a cinematic quality to them. Photo: Li Ziqi
SCMP Editorial
Opinion

Opinion

Editorial by SCMP Editorial

Rural Chinese YouTube star is testament to soft power

  • Li Ziqi’s videos depicting her picturesque life in the Sichuan countryside have resonated with Western viewers, making her an ideal cultural ambassador

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Li Ziqi’s videos have a cinematic quality to them. Photo: Li Ziqi
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SCMP Editorial

SCMP Editorial

Editorials represent the views of the South China Morning Post on the issues of the day.