To curb the growth of TikTok, Facebook released Lasso, a similar app targeted also at the youth market. Lasso failed miserably: it was installed only 425,000 times between November 2018 and October 2019, compared with TikTok’s 640 million times. Photo: ReutersTo curb the growth of TikTok, Facebook released Lasso, a similar app targeted also at the youth market. Lasso failed miserably: it was installed only 425,000 times between November 2018 and October 2019, compared with TikTok’s 640 million times. Photo: Reuters
To curb the growth of TikTok, Facebook released Lasso, a similar app targeted also at the youth market. Lasso failed miserably: it was installed only 425,000 times between November 2018 and October 2019, compared with TikTok’s 640 million times. Photo: Reuters
Jack Hickman
Opinion

Opinion

Jack Hickman

Facebook vs TikTok: How the US is struggling to contain the outbreak of a viral Chinese app

  • TikTok’s growing popularity has sparked panic among Western companies and government policymakers
  • While Facebook CEO Mark Zuckerberg’s concerns about censorship on TikTok may be legitimate, they could also be a tactic to undermine a competitor

To curb the growth of TikTok, Facebook released Lasso, a similar app targeted also at the youth market. Lasso failed miserably: it was installed only 425,000 times between November 2018 and October 2019, compared with TikTok’s 640 million times. Photo: ReutersTo curb the growth of TikTok, Facebook released Lasso, a similar app targeted also at the youth market. Lasso failed miserably: it was installed only 425,000 times between November 2018 and October 2019, compared with TikTok’s 640 million times. Photo: Reuters
To curb the growth of TikTok, Facebook released Lasso, a similar app targeted also at the youth market. Lasso failed miserably: it was installed only 425,000 times between November 2018 and October 2019, compared with TikTok’s 640 million times. Photo: Reuters
READ FULL ARTICLE
Close
We need your support

Advertising helps us continue to provide quality content. Help support us by disabling your adblocker on our site.

How to whitelist us:
  1. 1
    Click on the AdBlock icon at the top right corner of your browser.
    For iOS, go to Settings/Safari/Content Blockers and turn it off.

    For Android, go to your Ad blocker app/Settings and turn it off.
  2. 2
    Click Enabled on this site until the text reads Disabled on this site.
  3. 2
    Click the cross icon on the top right corner to close this window and refresh the page.
  4. 3
    Click the cross icon on the top right corner to close this window and refresh the page.