Anti-government protestors wave Hong Kong independence flags during an anti-security law demonstration on the 23rd anniversary of the establishment of the Hong Kong Special Administrative Region. Photo: May Tse Anti-government protestors wave Hong Kong independence flags during an anti-security law demonstration on the 23rd anniversary of the establishment of the Hong Kong Special Administrative Region. Photo: May Tse
Anti-government protestors wave Hong Kong independence flags during an anti-security law demonstration on the 23rd anniversary of the establishment of the Hong Kong Special Administrative Region. Photo: May Tse
SCMP Editorial
Opinion

Opinion

Editorial by SCMP Editorial

Rebranding Hong Kong will be a hard sell

  • It will take more than advertising to swing perceptions and opinions. The world needs to be able to see that the city is flourishing rather than declining

Anti-government protestors wave Hong Kong independence flags during an anti-security law demonstration on the 23rd anniversary of the establishment of the Hong Kong Special Administrative Region. Photo: May Tse Anti-government protestors wave Hong Kong independence flags during an anti-security law demonstration on the 23rd anniversary of the establishment of the Hong Kong Special Administrative Region. Photo: May Tse
Anti-government protestors wave Hong Kong independence flags during an anti-security law demonstration on the 23rd anniversary of the establishment of the Hong Kong Special Administrative Region. Photo: May Tse
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SCMP Editorial

SCMP Editorial

Editorials represent the views of the South China Morning Post on the issues of the day.