A live-streamer sells children’s clothes in Zhili town, Huzhou, Zhejiang province, on February 8. Live-streaming, group buying and new forms of social shopping are emerging in Asia as e-commerce explodes. Photo: Xinhua A live-streamer sells children’s clothes in Zhili town, Huzhou, Zhejiang province, on February 8. Live-streaming, group buying and new forms of social shopping are emerging in Asia as e-commerce explodes. Photo: Xinhua
A live-streamer sells children’s clothes in Zhili town, Huzhou, Zhejiang province, on February 8. Live-streaming, group buying and new forms of social shopping are emerging in Asia as e-commerce explodes. Photo: Xinhua
Vaughan Ryan
Opinion

Opinion

Eye on Asia by Vaughan Ryan

As e-commerce starts to mature in Asia, retailers must rise to new challenges

  • How to retain customer loyalty amid market fragmentation and increasing demand for ever faster delivery will be the key challenges for all retailers
  • In the next 20 years, retail will be less about logistics and more about pushing the envelope on personalised discovery and curation

A live-streamer sells children’s clothes in Zhili town, Huzhou, Zhejiang province, on February 8. Live-streaming, group buying and new forms of social shopping are emerging in Asia as e-commerce explodes. Photo: Xinhua A live-streamer sells children’s clothes in Zhili town, Huzhou, Zhejiang province, on February 8. Live-streaming, group buying and new forms of social shopping are emerging in Asia as e-commerce explodes. Photo: Xinhua
A live-streamer sells children’s clothes in Zhili town, Huzhou, Zhejiang province, on February 8. Live-streaming, group buying and new forms of social shopping are emerging in Asia as e-commerce explodes. Photo: Xinhua
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Vaughan Ryan

Vaughan Ryan

Vaughan Ryan is managing director of Nielsen’s Consumer Intelligence business in Asia. He holds a master’s degree in international business from Swinburne University, Melbourne, Australia.