Swedish international fashion retailer H&M was the first to face a boycott on the mainland after saying last year it did not source cotton from Xinjiang. Photo: EPA
Swedish international fashion retailer H&M was the first to face a boycott on the mainland after saying last year it did not source cotton from Xinjiang. Photo: EPA
SCMP Editorial
Opinion

Opinion

Editorial by SCMP Editorial

Chinese consumers are willing to retaliate over perceived national slights

  • The consumer and celebrity boycotts of multinationals over refusal to use cotton from Xinjiang reveals that Chinese no longer opt blindly for foreign brands and that doing business in China means more than compliance with regulations

Swedish international fashion retailer H&M was the first to face a boycott on the mainland after saying last year it did not source cotton from Xinjiang. Photo: EPA
Swedish international fashion retailer H&M was the first to face a boycott on the mainland after saying last year it did not source cotton from Xinjiang. Photo: EPA
READ FULL ARTICLE