A woman with a child walks past an H&M store in Beijing, on March 27. Photo: EPA-EFE
A woman with a child walks past an H&M store in Beijing, on March 27. Photo: EPA-EFE
Shirley Ze Yu
Opinion

Opinion

The View by Shirley Ze Yu

Xinjiang cotton: H&M and Nike’s differing fates hold lessons for global brands

  • Far from frantic, the boycott movement is reasoned, controlled and firmly aligned with China’s vision of its tech-empowered economic ascendancy
  • Nike is protected from wrath for now because it fills a gap in wearable tech in China’s value chain, especially ahead of the Olympics – unlike H&M

A woman with a child walks past an H&M store in Beijing, on March 27. Photo: EPA-EFE
A woman with a child walks past an H&M store in Beijing, on March 27. Photo: EPA-EFE
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