Illustration: Craig Stephens
Illustration: Craig Stephens
Daniel A. Bell
Opinion

Opinion

Daniel A. Bell and Wang Pei

How a cute baby elephant sheds light on China’s quest for soft power

  • Xi Jinping has called on officials to promote the image of a ‘lovable’ China, a word that in Chinese literally means ‘cute’
  • And cuteness – with its power to evoke empathy – does have universal reach, as cat lovers and Western media outlets following the adventures of 15 Chinese elephants can attest to

Illustration: Craig Stephens
Illustration: Craig Stephens
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