A man photographs ‘Mount Recyclemore’, an artwork made from electronic waste by Joe Rush and Alex Wreckage, ahead of the Group of 7 summit in Cornwall, England, on June 8. Photo: Reuters A man photographs ‘Mount Recyclemore’, an artwork made from electronic waste by Joe Rush and Alex Wreckage, ahead of the Group of 7 summit in Cornwall, England, on June 8. Photo: Reuters
A man photographs ‘Mount Recyclemore’, an artwork made from electronic waste by Joe Rush and Alex Wreckage, ahead of the Group of 7 summit in Cornwall, England, on June 8. Photo: Reuters
Michele Madonini
Opinion

Opinion

The View by Michele Madonini

Businesses must see their products as a service to fuel a more sustainable, circular economy

  • The shift can make economies more circular by breaking patterns of mismatched supply and demand while generating growth opportunities for any industry
  • Building a circular economy requires gold-standard systems for taking back products and preparing them for their next life, as well as shifting revenue streams

A man photographs ‘Mount Recyclemore’, an artwork made from electronic waste by Joe Rush and Alex Wreckage, ahead of the Group of 7 summit in Cornwall, England, on June 8. Photo: Reuters A man photographs ‘Mount Recyclemore’, an artwork made from electronic waste by Joe Rush and Alex Wreckage, ahead of the Group of 7 summit in Cornwall, England, on June 8. Photo: Reuters
A man photographs ‘Mount Recyclemore’, an artwork made from electronic waste by Joe Rush and Alex Wreckage, ahead of the Group of 7 summit in Cornwall, England, on June 8. Photo: Reuters
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Michele Madonini

Michele Madonini

Michele Madonini is vice-president and managing director of Hewlett Packard Enterprise (HPE) Financial Services, Asia-Pacific & Japan.