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My Take
Opinion
Alex Lo

My Take | From inflicting pain at the CIA to selling beauty and pleasure

  • Retired CIA operative of ‘enhanced interrogation’ and ‘extraordinary rendition’ finds new business promoting women’s beauty and life experience

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This April 13, 2016 file photo shows the seal of the Central Intelligence Agency at CIA headquarters in Langley, Va. Photo: AP

Call it transferring a skill set from one domain of life to another. In this case, though, it’s going from enhanced interrogation techniques, aka, torture, to beauty-and-life coaching.

In an exclusive interview, Reuters has revealed how Alfreda Scheuer, the former deputy chief of Homeland and Strategic Threats, has become a professional life coach. It makes you wonder how her client sessions work: role playing at waterboarding; applying interrogation techniques in job interviews; cardio exercising in locks, stocks and chains?

Scheuer, by the way, was the CIA operative who inspired the 2012 warmongering torture porn of a movie, Zero Dark Thirty. This is how Rolling Stone magazine describes her: “The CIA’s ‘torture queen’ is now a life coach hawking beauty products. Alfreda Scheuer – who built her career on abduction, interrogation, and torture while helping inspire [Hollywood actress] Jessica Chastain’s character in Zero Dark Thirty – wants you to have radiant skin.”

Jessica Chastain in Zero Dark Thirty. Photo: Jonathan Olley
Jessica Chastain in Zero Dark Thirty. Photo: Jonathan Olley

Only in America! At a time when Washington and its allies are clamouring to implicate Russian President Vladimir Putin as a war criminal – he probably is one – you have to ask what should happen, assuming the same standard of international justice, to those Americans who gave the world “the war on terror”.

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Scheuer’s new business is called YBeU Beauty, which focuses on helping women to “look good, feel good, and do good”, according to its webpage.

It offers a brief bio: “I had finished a three decades + career as a senior government executive leading teams, mostly females, tasked with no-fail missions, taking smart risks, and even making life-and-death decisions. I loved every minute of it.”

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When asked about torture, sorry, enhanced interrogation, by Reuters, she said it was all done professionally and without joy. I am not making this up. This is what she said, and I quote: “I’m proud that I wasn’t on the sidelines … I won’t get into the details of what I saw … We took it as a solemn duty to get to the truth to save other lives. Everyone I saw conducted themselves with the utmost professionalism. It doesn’t mean I took any joy in it.” At least she wasn’t a sadist!

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