An old Lee Kum Lee sign is seen at an exhibition titled “Striving and Transforming – The History of Hong Kong Industry”, at the Hong Kong Museum of History, in Tsim Sha Tsui, on June 17, 2020. Photo: Nora Tam
Opinion
Opinion
Macroscope
Super-connector brands like Cathay Pacific and Lee Kum Kee are Hong Kong’s superpower
- Trusted and loved companies that tell a piece of the Hong Kong story are vital to the city’s comeback. It’s time to focus on a soft power strategy
An old Lee Kum Lee sign is seen at an exhibition titled “Striving and Transforming – The History of Hong Kong Industry”, at the Hong Kong Museum of History, in Tsim Sha Tsui, on June 17, 2020. Photo: Nora Tam
