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Artificial intelligence
Opinion
Andy Chun

Opinion | Why companies are reluctant to jump on the ChatGPT bandwagon

  • For all the productivity benefits tools like ChatGPT bring, significant issues must be addressed before companies can adopt generative AI at scale
  • For example, businesses can’t have AI generating inaccurate information, making miscalculations, breaching privacy and using discriminatory language

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Writers join a picket line in front of Netflix in Hollywood on May 5. While studios like Netflix and Disney have refused to rule out the possibility of replacing human writers with artificial intelligence, not all companies are ready to jump on the AI bandwagon. Photo: AFP
The rise of ChatGPT and other generative artificial intelligence technologies has been astonishing. In the past few months, AI has outperformed most humans on certain standardised tests, passed medical licensing and bar exams, and produced textual content that is virtually indistinguishable from human writing.

Generative AI applications span all business domains, from customer service to operations to analytics. Some companies are even planning to reduce staff in favour of AI. According to a report by Goldman Sachs, generative AI could eliminate 18 per cent of jobs globally. ChatGPT predicts it could replace 4.8 million American jobs.

But not all companies are ready to jump on the generative AI bandwagon. Despite the obvious benefits, such as increased efficiency, productivity and innovation, there are also significant issues that need to be addressed before generative AI is adopted at scale.

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One major flaw of generative AI is “hallucination”. This refers to the tendency of generative AI to produce inaccurate or fabricated information, which can be disastrous if it reaches consumers. For instance, a generative AI system might give wrong product specifications or invent non-existent discounts.

This can happen because such systems rely on statistical models that can get confused by similar or outdated data. Moreover, maintaining and updating the AI foundation models that such systems use can be costly and labour-intensive for small and medium-sized enterprises. Even with regular retraining, generative AI systems cannot guarantee accuracy and consistency.

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Another problem is that large language models like ChatGPT are generally bad at mathematics. This poses a serious risk to financial services, where incorrect numerical results, especially dollar amounts, are unacceptable.

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