Editorial | ‘Night vibes’ push too limited when it comes to reviving economy

There was never any doubt that the sparkle and feel-good factor of fireworks and bazaars would boost the city’s community spirit and the sluggish economy. But there are obviously lessons to learn even after the first phase of the “Night Vibes Hong Kong” campaign was declared a success with further pledges to hold markets at weekends in the months to come. In addition to improving the logistics of such events, there must be more sustainable measures to rebuild the city.

The return of National Day fireworks following a five-year hiatus attracted some 430,0000 revellers to the waterfront, while as many as 100,000 flocked to the waterfront markets at Wan Chai, Kwun Tong and Kennedy Town over the long weekend, according to the government. More than 60,000 entries were made to museums when there was free admission on Sunday, and cinemas also reported record business following ticket discounts.

Crowds and the warm atmosphere they created were a welcome change for a city that is still struggling from the fallout of the prolonged Covid-19 pandemic. However, any economic benefits gained from the various activities will only be known when figures are released. The government had declined to disclose any estimates in advance, but yesterday Chief Executive John Lee Ka-chiu said the campaign had met expectations.

Hopefully, the government has not set too low a bar for itself. If public feedback to the waterfront markets is any guide, there is still much room for improvement. Some said the snacks were overpriced, and the kiosks and products also lacked originality. Such views should be taken on board and acted upon.

This is particularly important if the Night Vibes push is to maintain its appeal. After all, fireworks, discounts and festivities will not be available every week to maintain the momentum. Many who went to the waterfront were attracted by the novelty of the markets, which could well wear off should they become regular weekend activities. Also worthy of concern is the growing trend for Hongkongers to cross the border in search of entertainment and dining. Even though mainland visitor numbers have rebounded, many more from the city travelled north and overseas during the holiday, resulting in a net outflow of 482,652 people, according to the immigration authorities.

The northbound trend is nothing new. It has become more popular among locals as a result of better transport links and currency movements. The net outflow during “golden week” shows night markets alone are no silver bullet for the economy in the longer term. The city must keep reinventing itself with more competitive and sustainable measures.