Philippines Business Report 2017

Presented by

Discovery Reports

Family values keep Regent Foods grounded as it explores new markets and products

Maker of snacks renowned all over the Philippines aims to diversify into new markets and explore healthier product innovations

PUBLISHED : Wednesday, 05 April, 2017, 12:34pm
UPDATED : Wednesday, 05 April, 2017, 12:33pm

Country Business Reports interviews and articles by Discovery Reports

From its humble beginnings in 1946 as a sole proprietorship of snack foods sold in public markets, to its legendary reputation as one of the Philippines’ leading purveyors of snack foods and packaged cakes today, Regent Foods earned its laurels by cultivating the roots upon which it continues to yield successes.

With sweet and savoury snacks posting double-digit growth rates in the Philippines, India and Thailand over the last few years, the maker of iconic snacks renowned all over the country – such as Snacku, Sweet Corn and Cheese Ring – aims to diversify into new markets and explore healthier product innovations while honouring its home-grown family values.

“Our brand philosophy is that we want our products to be as close to home as possible,” says Ricky See, CEO. “We are very nostalgic. Embracing the past while welcoming the future is what makes us one of a kind.”

A family-owned business founded by See Pue and incorporated in 1988 under the leadership of Ricky, See’s eldest son, Regent rose to fame for its innovative and tasty products.

The company became a household name for its vegetable-flavoured snack known as Snacku and was the first in the market to introduce European-style sponge cakes using native flavours such as ube, pandan and melon.

“My vision is to become a mainstay in the market,” See says. “A family business should continue growing, and we plan to keep the company moving forward.”

Experimenting with preservative-free natural ingredients and vitamins in its upcoming products, Regent seeks to enter the healthy snack food market abroad and explore new markets with thriving Filipino populations through a reliable distributor.

“We want a partner who shares our vision and who will take care of our brand as well,” See says. “We treat our people and partners like family. We’ll give you the best possible price and adjust to your needs, because we want to create win-win solutions.”

Regent Foods