Australia & New Zealand Business Report 2017

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Discovery Reports

ADP delivers safe, premium-quality milk powder products for all life’s stages

Sourced from pasture-fed cows, ADP’s nutritional milk powders promote optimal health and wellness, from birth to childhood, adulthood and old age

PUBLISHED : Friday, 22 September, 2017, 5:15pm
UPDATED : Friday, 22 September, 2017, 5:15pm

Combining the best of technology and Australia’s outstanding natural environment for dairying, Australian Dairy Park (ADP) manufactures and packages safe, premium quality milk powder products that meet the highest standards in the world.

Marketed under the OZ Farm brand, ADP’s extensive range of milk powder products is formulated to support the healthy growth of the whole family through the different stages of life, from expectant and breastfeeding mothers, infants and growing children to adults and the elderly.

“A person’s nutritional requirements change over a lifetime and that’s what we are committed to addressing. We produce nutritional milk powders for optimal health and wellness from birth, childhood to adulthood and eventually later life,” says Joe Zhou, ADP’s managing director.

Unwavering to this commitment, ADP’s recent product launchings included Oz Farm Kid’s Care for ages 1-10 years, Oz Farm’s Pregnant Mother and Oz Farm Health Care – a nutritional support for aged care. ADP will soon unveil a milk product to support the nutrition needs of teenagers.

ADP’s nutritional milk products are exclusively sourced from pasture-fed cows in the dairy farms of Gippsland in Victoria, which is recognised worldwide for having the toughest quality assurance measures, notably the National Livestock Identification Scheme for traceability. Apart from using natural high-grade ingredients, ADP’s factory is equipped with modern processing and packing facilities, including a hazard analysis and critical control point-based system and a fully sealed sterile vacuum conveying system, to ensure the highest level of safety and quality control.

ADP exports about 70 per cent of its production to Asia, with China accounting for the majority. It is among the few Australian manufacturers to be accredited by the Certification and Accreditation Administration of the People’s Republic of China after the Chinese government adopted more stringent safety standards in May 2014.

“The Chinese market is vital to the continued growth of our business,” Zhou says. “We are looking for strategic partners, including retailers, distributors, wholesalers and e-tailers, to bolster our marketing and sales in the country. The right candidate should have the same appreciation for quality, and more importantly, we should be able to grow together as partners.”

For other parts of Asia, ADP is learning more about market preferences and demand. In Cambodia, ADP is growing a customer base for its infant formula while Singapore could emerge as a key market for its aged care segment.

In addition to Southeast Asia, ADP aims to enter India, South Korea, Japan and the Middle East, which all provide excellent growth opportunities. ADP is keen on finding quality-minded distributors in these markets.,