Australia & New Zealand Business Report 2017

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Discovery Reports

Brown Brothers pops open vibrant world of wine flavours

Winemaker develops gateway wines of the fruitier and sweeter-tasting kind as well as award-winning renowned styles

PUBLISHED : Friday, 22 September, 2017, 5:15pm
UPDATED : Friday, 22 September, 2017, 5:15pm

Every moment can be a special occasion that deserves a toast of premium wines. Brown Brothers drinks to this idea with its handcrafted wines that explode with vibrant flavours in every sip.

Brown Brothers believes that people should be able to enjoy a glass of wine that matches their own flavour profiles. This has driven the Australian winemaker to diversify its selection and develop gateway wines of the fruitier and sweeter-tasting kind, and award-winning renowned styles.

Easing a broader scope of consumers into the wine world, Brown Brothers makes waves in the industry with innovative wines such as Cienna.

Exclusive to Brown Brothers, Cienna is a grape variety developed in conjunction with the Commonwealth Scientific and Industrial Research Organisation in Australia. Its sweet berry flavours
and refreshing spritzing finish makes Cienna a perfect companion to spicy food.

“We are not just about traditional varieties. We focus more on taste, and that is why we’re one of the leaders in the Moscato category as well. For us, just because it is sweeter wine doesn’t mean that it’s not made with the same care as a pinot noir from Tasmania,” says CEO Dean Carroll.

Brown Brothers runs its own vineyards in Victoria and Tasmania. Committed to raising the benchmark in the wine sector, Brown Brothers also operates a mini-winery in Victoria called The Kindergarten as a research and development winemaking facility. In The Kindergarten, Brown Brothers explores new techniques, vineyard sites, wine styles and varieties.

Carrying many brands, namely Brown Brothers, Tamar Ridge, Devil’s Corner, Innocent Bystander and Pirie, the 126-year-old family-owned company is among the leading wine producers in Australia.

In Asia, it is making a name for itself in China, Malaysia, Taiwan, Singapore and South Korea.

Hoping to serve a broader audience with its rich variety of flavourful wines, Brown Brothers is open to partnerships with companies that can help it connect with consumers.