Australia & New Zealand Business Report 2017

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Discovery Reports

Hazeldene’s Chicken Farm delivers farm-fresh goodness in every bite

Farm puts a premium on quality and is committed to delivering the best-tasting chicken to every dining table

PUBLISHED : Friday, 22 September, 2017, 5:15pm
UPDATED : Friday, 22 September, 2017, 5:15pm

Whether fried, grilled or baked, poultry from Hazeldene’s Chicken Farm stands head and shoulders above the competition with its exceptional texture, mouth-watering flavour and unparalleled freshness.

This is because Hazeldene’s puts a premium on quality – ensuring that from breeding to processing, the production cycle adheres to the most stringent hygiene, food safety and animal welfare regulations.

Hazeldene’s was among the first to receive the Royal Society for the Prevention of Cruelty to Animals accreditation for its farming operations in 2011. Hazeldene’s is also one of the first free-range poultry meat producers in the state of Victoria that is regularly audited by the Free Range Egg and Poultry Association.

“Here at Hazeldene’s we have happy chickens. Their welfare is always foremost on our minds,” says executive director John Hazeldene.

Committed to delivering the best-tasting chicken to every dining table, Hazeldene’s pioneers innovative solutions to preserve flavours and nutrients.

The company was among the first to implement Aeroscalding, a pre-plucking process that retains all skin layers. Hazeldene’s also uses air-chilling methods rather than deep water chilling to reduce moisture content in the poultry, prolonging shelf life.

Aside from marketing chicken products under the Hazeldene’s brand, the company is also a white label supplier for major supermarkets such as Coles, Woolworths, ALDI and FoodWorks.

With each person consuming 46.2 kg of chicken meat in 2015 to 2016 as per the Australian Bureau of Agricultural and Resource Economics and Sciences, Australia remains Hazeldene’s main market. However, the company has been serving the Hong Kong market for 10 years now through a partner and is considering expansion to Japan and South Korea.

“Being a family-owned company enables us to quickly adapt to meet the requirements of potential markets. We want to grow our business, but will not forsake quality. We don’t want to be known as the biggest; we want to be known as the best,” Hazeldene says.