New Zealand Post paves digital routes for traders to reach Chinese markets
With the largest volume of transactions coming from China, New Zealand Post has come up with a strategy specific for this market
It has become easier for consumers and merchants worldwide especially from China to buy and sell to New Zealand. As the trusted postal and parcel delivery service in the country for more than 160 years, the New Zealand Post Group has started to adopt many initiatives to satisfy the growing number of customers in the e-commerce space.
“We have gone through a major transformation in recent years as more consumers move toward digital transactions,” says Dr Sohail Choudhry, executive general manager for global business development and international relationships at New Zealand Post. “We are shaping up our network to quickly cope with such market changes.”
With the largest volume of transactions coming from China, New Zealand Post has come up with a strategy specific for this market.
While the group collaborates with China Post for postal operations, New Zealand Post has also engaged in commercial partnerships with e-commerce platforms and third-party-logistics fulfilment operators.
“We can provide New Zealand exporters whole supply chain solutions,” Choudhry says. “We can help small and medium enterprises here understand the whole marketplace in China. We can pick up, package, store, deliver and handle custom clearances and all regulations on the other side.”
New Zealand Post maintains an eight-language-speaking technical support centre in Kuala Lumpur. The company has also increased the options for consumers and businesses on how and when they want their parcels delivered. Wanting to replicate its success worldwide, the group is moving into Brazil and other Southeast Asian countries such as Indonesia.
“We now have business from anywhere to anywhere, but our journey has just begun,” Choudhry says. “Having the delivery network is one thing, but for us to be able to cater to the needs of a business or consumer the way they would like to be served is fundamental.”